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MacLeod Tonnesen – Silver Birches

MacLeod Tonnesen

MacLeod Tonnesen posted an update 3 years, 7 months ago

每當營銷人員希望與客戶、潛在客戶、當地社區或其他受眾分享具有新聞價值的東西時，公共關係就提供了一個很好的工具集來引起關注。公關專業人士與經常報導公司、產品類別和行業新聞的記者和作家保持關係，因此他們可以在新聞發生時提醒媒體組織。有時，公關實際上會創建具有新聞價值的活動，例如建立獎學金計劃或為當地學校舉辦科學展。

隨著本章的深入，它將更深入地定義廣告的核心概念及其與公共關係的關係。在詳細檢查“廣告漏斗”或“購買漏斗”之前，它定義了兩種通用策略或方法，稱為“線上”和“線下”廣告。在本章以公共關係和宣傳部分結束之前，簡要介紹了營銷的總體情況。公司是生產多種產品的商業實體，而品牌是用於標記特定產品或有限產品系列的術語。例如，百事公司擁有百事可樂品牌，還擁有菲多利、佳得…[Read more]
MacLeod Tonnesen became a registered member 3 years, 7 months ago

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