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Burt Davies – Silver Birches

Burt Davies

Burt Davies posted an update 3 years, 7 months ago

為了吸引您最忠實的客戶，您可以更改您的信息。作為優惠券優惠的一部分，您還可以要求提供評論和評級。根據《今日心理學》的說法，對於促銷折扣如何激勵購物者進行購買，揮之不去的對“預期遺憾”的恐懼是一個重要因素。無論折扣是否被宣傳為限時優惠，都可能會出現預期的遺憾，因為如果交易足夠誘人，購物者可能會擔心無論如何都會錯過。

使用優惠券經驗相對較少的消費者應該特別容易受到簡化策略的影響，因此在計劃使用優惠券時更有可能忽略貨架價格或其他店內刺激。請注意，此類消費者通常對其他促銷元素的反應較小。該假設檢驗了優惠券和非優惠券購買之間的響應差異。

然而，這些研究都沒有真正將優惠券和其他元素的相互作用作為重點…[Read more]
Burt Davies became a registered member 3 years, 7 months ago

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