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Robb Kryger – Silver Birches

Robb Kryger

Robb Kryger posted an update 3 years, 7 months ago

數字化沒有必要始終與整個營銷部門分開，因為兩者的目標是相同的。但是，就目前而言，它仍然是一個有用的術語，因為數字化需要專業技能才能有效地利用數字技術。我們匯總了這個新的視覺定義，總結了需要通過 Smart Insights RACE 框架管理的所有數字活動。 Dave 的數字營銷書籍新的第 6 版中使用了它。該信息圖分為頂部的開發和管理數字戰略的活動到底部的營銷活動。我們將客戶參與定義為在客戶生命週期中由線上和線下溝通促成的重複互動，旨在加強客戶對品牌的長期情感、心理和身體投資。

這使得制定專門的數字營銷策略變得更加重要，該策略與您的營銷和業務戰略相結合併保持一致，以發展您的數字成熟度。然而，要真正取得成功，數字技術還必須與印刷、電視和直郵等傳統媒體相結合，作為多渠道營…[Read more]
Robb Kryger became a registered member 3 years, 7 months ago

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