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Wolf Burnett – Silver Birches

Wolf Burnett

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    Wolf Burnett posted an update 3 years, 7 months ago

    迅速採取行動，不遺餘力地分發您認為媒體和其他人應該擁有的信息。 2000 年，BP 開始了一場宣傳活動，將自己標榜為“超越石油”，而不是該公司的原名英國石油公司。 BP 的營銷公司開展了一項公關活動，至少在表面上模仿了具有前瞻性的雙向對稱公關模式。 該活動對消費者進行了採訪，讓他們有機會表達他們的不滿並宣傳能源政策問題。 BP 的網站上有一個碳足跡計算器，消費者可以用它來計算其環境影響的大小。

    數字營銷策略是由需要確保他們明智地花費廣告和營銷資金的組織製定的。 Yelp 包含一個全面的在線業務概況索引。 該網站在包括美國和加拿大在內的七個不同國家/地區運營。 企業帳戶持有人可以創建、共享和編輯企業資料。

    例如，2010 年墨西哥灣的大規模漏油事件成為 BP 的公關噩夢，這…[Read more]

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    Wolf Burnett became a registered member 3 years, 7 months ago