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Glerup Perkins – Silver Birches

Glerup Perkins

Glerup Perkins posted an update 3 years, 8 months ago

在商店外做出的決定——購買有優惠券的品牌——確實比通過比較商店內的許多替代品做出的決定更容易。然而，與 Bettman 的概念相反，這種類型的決定在此被視為對那些具有將促銷納入其決策的東方經驗的消費者最有吸引力。基於多個促銷屬性（最低價格模型）對多個品牌進行比較應該適合那些更有促銷經驗的人。這組研究似乎表明，有限的互動——關於展示、廣告和降價——在刺激銷售方面非常重要。

T檢驗用於檢驗腳趾係數的顯著性以及優惠券和非優惠券模型的係數之間的相對貢獻。當然，在使用優惠券方面相對更有經驗的消費者通常應該對所有形式的促銷更加敏感。我同意 Voucherify 出於營銷目的處理我的個人數據。…[Read more]
Glerup Perkins became a registered member 3 years, 8 months ago

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