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Contreras Kaplan – Silver Birches

Contreras Kaplan

Contreras Kaplan posted an update 3 years, 8 months ago

實際上，公關活動努力利用新聞自由來鼓勵有利的報導。在他們的《廣告的衰落和公關的崛起》一書中，艾爾和勞拉·里斯指出，公眾對媒體的信任遠遠超過對廣告的信任。正因為如此，讓產品和品牌進入媒體的公關工作遠比簡單的廣告更有價值。他們的書詳細介紹了現代公司使用公共關係比使用廣告獲得更大收益的方式（Ries 這就是這一切的意義所在——利用工具和軟件以您的錢獲得最多的客戶。

創意機構或設計公司也可以與其他機構合作分發創意。廣告代理是為您的產品或業務做廣告的一站式商店。他們將推薦通過付費促銷活動吸引受眾的最佳方式。他們可能稱自己為“數字”機構或“創意”機構或任何數量的其他術語。

最好的內部營銷不僅僅是提供信息——它會激勵你的團隊。你需要像記…[Read more]
Contreras Kaplan became a registered member 3 years, 8 months ago

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