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Fuentes Woodruff – Silver Birches

Fuentes Woodruff

Fuentes Woodruff posted an update 3 years, 7 months ago

實際上，公關活動努力利用新聞自由來鼓勵有利的報導。在他們的《廣告的衰落和公關的崛起》一書中，艾爾和勞拉·里斯指出，公眾對媒體的信任遠遠超過對廣告的信任。正因為如此，讓產品和品牌進入媒體的公關工作遠比簡單的廣告更有價值。他們的書詳細介紹了現代公司使用公共關係比使用廣告獲得更大收益的方式（Ries 這就是這一切的意義所在——利用工具和軟件以您的錢獲得最多的客戶。

如果自有媒體網站是目的地，那麼贏得媒體就是幫助人們到達那裡的工具。如果沒有人看到或與之互動，網站或社交媒體網站有什麼用？贏得媒體本質上是在線口碑，通常以“病毒式”趨勢、提及、分享、轉發、評論、推薦或第三方網站獲取的內容的形式出現。贏得媒體最有效的驅動力之一通常是搜索引擎上強大…[Read more]
Fuentes Woodruff became a registered member 3 years, 7 months ago

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