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Cahill Ayala – Silver Birches

Cahill Ayala

Cahill Ayala posted an update 3 years, 8 months ago

從使用 Facebook 和 Google Ads 開展大規模活動到在當地報紙上投放廣告，這都是付費廣告。在公司成立之初，通過確定客戶的需求來定義和執行營銷計劃至關重要。這樣，任何未來的營銷或廣告工作都將有明確的方法和更大的成功機會。話雖如此，在某些情況下，營銷可能比廣告更有價值。

實際上，公關活動努力利用新聞自由來鼓勵有利的報導。在他們的《廣告的衰落和公關的崛起》一書中，艾爾和勞拉·里斯指出，公眾對媒體的信任遠遠超過對廣告的信任。正因為如此，讓產品和品牌進入媒體的公關工作遠比簡單的廣告更有價值。他們的書詳細介紹了現代公司使用公共關係比使用廣告獲得更大收益的方式（Ries 這就是這一切的意義所…[Read more]
Cahill Ayala became a registered member 3 years, 8 months ago

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