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Daniel Morgan – Silver Birches

Daniel Morgan

  • Profile picture of Daniel Morgan

    Daniel Morgan posted an update 3 years, 7 months ago

    It’s a worrying idea that the effectiveness for brand new product concepts is below 20%, despite them being regularly vetted in focus groups. This should lead us to question whether the qualitative focus group could be the right tool to use for ideation or concept testing.

    The notion of by using a focus group in NPD would be to discover and get…[Read more]

  • Profile picture of Daniel Morgan

    Daniel Morgan posted an update 3 years, 7 months ago

    Companies conduct focus groups in order to gather opinions, reactions and perceptions from customers about a product, service or advertisement. It can become a extremely powerful research tool since the outcomes of study may help provide a deeper knowledge of human behavior.

    Online focus groups are a new sort of marketing research study which…[Read more]

  • Profile picture of Daniel Morgan

    Daniel Morgan became a registered member 3 years, 7 months ago