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Bateman Noer – Silver Birches

Bateman Noer

Bateman Noer posted an update 3 years, 7 months ago

如果您在 Facebook、Instagram 和電子郵件營銷活動中放置不同的 10% 代碼，您可以查看哪個渠道表現最佳。雖然這不是一個非常科學的測試，但它會隨著時間的推移（假設有足夠的數量）為您提供有關客戶對此類優惠反應最佳的渠道的指導。這可以讓您深入了解應該將營銷資金集中在哪裡。如果您註冊他們的電子郵件列表，許多電子商務商店會提供小額折扣。

這樣做，他們面臨的需求取決於數字優惠券促銷、平台的交付工作（即，將產品從零售商交付給消費者）和渠道偏好。在本文中，我們開發了一個博弈論模型來檢驗實體零售商的分銷渠道選擇與優惠券促銷之間的相互作用。我們還確定了零售商在哪些情況下更喜歡第三方平台而不是有和沒有優惠券…[Read more]
Bateman Noer became a registered member 3 years, 7 months ago

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