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Kring Whitfield – Silver Birches

Kring Whitfield

Kring Whitfield posted an update 3 years, 7 months ago

例如，2010 年墨西哥灣的大規模漏油事件成為 BP 的公關噩夢，這家石油公司一直在利用公關將自己重塑為環保能源公司。在某些情況下，公關已經開始取代廣告成為推廣特定公司或產品的首選方式。例如，煙草業提供了從廣告到公關遷移的一個很好的案例研究。禁止廣播和電視香煙廣告的法規對銷售產生了巨大影響。作為回應，煙草業開始使用公關技術來增加品牌知名度。 Productplacement 基本上是一種被動廣告，公司支付費用將其產品用於照片、電影或視頻信息或現場表演中的顯眼位置。

聯合營銷是類似的，但這是一種“對立”安排，當公司合作共享內容以提高意識並在匯集的受眾中領先時，通常無需支付任何費用。它可以用作傳統的廣播媒體——例如，公司可以使用 Facebook 或 Twitter 向選擇…[Read more]
Kring Whitfield became a registered member 3 years, 7 months ago

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