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Activity – Lynch Hyde – Silver Birches

Lynch Hyde

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    Lynch Hyde posted an update 3 years, 7 months ago

    一個複雜的折扣策略會評估長期的消費者行為，以確保折扣是對正確行為的補貼，而不是阻礙購買。 同樣，儘管奢侈品牌的折扣比過去更為普遍，但品牌必須了解為什麼消費者優先考慮某些品牌而不是其他品牌。 如果昂貴的價格是品牌緩存的一部分，那麼折扣可能會對品牌認知度產生長期的負面影響，即使會帶來短期的銷售收益。 three 月和 four 月 COVID-19 的直接影響導致實體店購物次數減少和大宗購買增加。 隨著雜貨消費的增加，優惠券的使用也隨之增加。 與 2018 年相比，2019 年 three 月的數字優惠券兌換量增長了 56.4%。

    該研究旨在研究促銷對…[Read more]

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    Lynch Hyde became a registered member 3 years, 7 months ago