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Activity – Kent Rytter – Silver Birches

Kent Rytter

Kent Rytter posted an update 3 years, 7 months ago

隨著本章的深入，它將更深入地定義廣告的核心概念及其與公共關係的關係。在詳細檢查“廣告漏斗”或“購買漏斗”之前，它定義了兩種通用策略或方法，稱為“線上”和“線下”廣告。在本章以公共關係和宣傳部分結束之前，簡要介紹了營銷的總體情況。公司是生產多種產品的商業實體，而品牌是用於標記特定產品或有限產品系列的術語。例如，百事公司擁有百事可樂品牌，還擁有菲多利、佳得樂和桂格等品牌。

通常，這些廣告是單個圖像或視頻，但可以是 Facebook 上各種不同的廣告格式。例如，Facebook 支持輪播廣告或收藏廣告中的多張圖片，這使得展示一系列產品變得更加容易。它涉及從設置您的企業帳戶到發布更新、自然地建立追隨者、回復和與其他用戶交互的所有內容。解釋這一點的最簡單方法是社交媒體賬…[Read more]
Kent Rytter became a registered member 3 years, 7 months ago

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