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Activity – Pugh Cain – Silver Birches

Pugh Cain

Pugh Cain posted an update 3 years, 8 months ago

BP 在墨西哥灣深水石油鑽井平台發生的單次爆炸基本上使過去 10 年的公關工作付之東流，使 BP 立即在環保公司名單中墊底。產品植入和讚助決策都基於一個共享的目標市場。無論是哪種公關工具，都必須有一個各方都想接觸到的共同買家。消息傳遞是圍繞產品、人員、公司或服務創建一致故事的過程。 Abrand 的目標應該是在多個來源和媒體上共享相同的問題陳述、行業觀點或品牌認知。公關可以採取事件、產品展示或在危機期間傳遞的巧妙信息的形式。

到那時為止，BP 是一家跨國公司，一直在努力打造更加環保的形象。 BP 花了數年時間才從那場災難中恢復過來，而且由於危機溝通不暢，情況變得更糟。公關是關於促進與您的消費者、您的員工和您的產品所…[Read more]
Pugh Cain became a registered member 3 years, 8 months ago

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