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Video constitutes over a third coming from all Internet content nowadays. According to Socialbakers, posts containing video are 135% more and more people than standard posts with text and images. A fresh ways of advertising is entering play, though. Let’s keep an eye on advertising online.

Out of all marketing specialists and smaller businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says how much cash invested in digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) initially. Having said that, the proportion of expenses on video content is growing exponentially.

While pre-made videos are currently from the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is exactly what a representative of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:

Obviously that reside streaming is really a new big bet for your advertising industry.

Statistical advantages of using the live video streaming channel

– 45% of the live streaming audience is preparing to purchase live content;

– 56% in the users watch live streams to find the latest news;

– 70% in the audience is preparing to purchase concert or event attendance after watching it live;

– Over 75% in the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views as well as almost 200 000 comments.

Based on analytics, this sector posseses an sustained marketing potential than pre-produced videos.

Items to take into account:

If you’re going to develop a live streaming app, the final user might be of interest first of all. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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