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Video constitutes more than a third of most Internet content nowadays. Depending on Socialbakers, posts containing video are 135% more and more people than standard posts with text and pictures. A brand new method of advertising is entering play, though. Let’s keep an eye on advertising online.

In the marketing specialists and small business owners which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much money allocated to digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the very first time. With that said, the proportion of expenses on video content is growing exponentially.

While pre-made videos are in the limelight, their popularity might be surpassed by another hot trend: live video streaming. This is just what an agent of GBKSOFT, a web- and mobile app developer company, says about this trend:

Obviously that live streaming can be a new big bet for your advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% with the live streaming audience is preparing to pay for live content;

– 56% from the users watch live streams to find the latest news;

– 70% of the audience is able to spend on concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views along with almost 200 000 comments.

According to analytics, this sector has an sustained marketing potential than pre-produced videos.

What to are the cause of:

If you are determined to produce a live streaming app, the finish user should be considered to start with. Will your app connect just two users, or will it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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