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Video constitutes over the third of all Internet content nowadays. According to Socialbakers, posts containing video reach up to 135% more people than standard posts with text and pictures. A new way of advertising is entering play, though. Let’s take particular notice in internet marketing.

Out of all marketing specialists and smaller businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that the money allocated to digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the first time. Having said that, the share of expenses on video content is growing exponentially.

While pre-made videos are presently within the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is what a representative of GBKSOFT, a web- and mobile app developer company, says about this trend:

Of course that reside streaming is a new big bet to the advertising industry.

Statistical advantages of using the live video streaming channel

– 45% in the live streaming audience is preparing to pay for live content;

– 56% of the users watch live streams to get the latest news;

– 70% from the audience is getting ready to pay for concert or event attendance after watching it live;

– Over 75% in the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views together with almost 200 000 comments.

Based on analytics, this sector comes with a increased marketing potential than pre-produced videos.

What to take into account:

If you’re determined to build a live streaming app, the finish user is highly recommended to start with. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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