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Video constitutes more than a third of all Internet content nowadays. Much like Socialbakers, posts containing video are as long as 135% lots more people than standard posts with text and pictures. A fresh means of advertising is entering play, though. Let’s take a closer look at it.

Out of all marketing specialists and small enterprises which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much money spent on digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the very first time. Having said that, the proportion of expenses on video submissions are growing exponentially.

While pre-made videos are presently in the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, says about this trend:

Naturally living streaming can be a new big bet for that advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% of the live streaming audience is ready to pay for live content;

– 56% from the users watch live streams to have the latest news;

– 70% in the audience is getting ready to spend on concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Sport of Thrones has garnered 3.5 million views along with almost 200 000 comments.

As outlined by analytics, this sector comes with a sustained marketing potential than pre-produced videos.

Items to are the cause of:

Should you be going to create a live streaming app, the conclusion user might be of interest to start with. Will your app connect just two users, or will it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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